iSnack 2.0

So according to the Herald, the Blogosphere has already done my work for me. iSnack 2.0??? Really??

Kraft have been running a competition for 3 months to name their new hybrid spread, a combination of vegemite and cream cheese that sounds quite revolting. (Disclaimer: I haven’t actually tried it, and am biased towards Vegemite since Kraft was bought by US Kraft and thus became a subsidiary of a U.S. food giant with dubious morals and ties to big tobacco companies. Buy Dick Smith! End rant.)

But I digress. Blame Steve Jobs for the overuse of the ‘i’ prefix in any product deemed to be ‘hip’ or ‘cool’. Trust a West Australian web developer to try to attach it to Vegemite. It’s a FOOD. It can salve ulcers. It can flavour weak soup. But it cannot plug in to a nice set of headphones and lull me to sleep on the train. It can’t sell billions of songs for exorbitant prices to those too moralistic to download. It doesn’t belong in the ‘i’ family. 

Voice your complaints. Head over to fellow Tumblr user Names That Are Better than iSnack 2.0 to share the hate.

Jennifer Blake